An automobile sales career is not what most people think.
Media often portrays automobile salespeople as fast talking, slap’em on the back, let’s make a deal quasi-shady characters.
I don’t doubt there are some car salesmen who do fit this profile. But there are fewer and fewer of them. And, they are rarely found at a reputable car store.
As an in-the-trenches automobile salesman, I look on what I do as a profession. Just like being an accountant, doctor, lawyer, firefighter, pilot, chef, or business owner – a profession.
Why You Should Consider an Automobile Sales Career
Here are 3 reasons why getting started selling cars might be just right for you.
1. Income Potential
Six figures is not a pipe dream.
If you believe in helping people meet a need and you are not afraid to ask for the sale, then you pretty much determine what you want to make.
Professional automobile sales people are 100% on commission. Sit on your butt and you will starve.
Put a little energy into it and you will get a mediocre income. Work at selling cars as if it were your own business, you will be well rewarded.
2. Minimal Risk
If you were selling real estate, as a Realtor you’d likely start off paying for your business cards, a vehicle to travel around in, a portion of the office space you occupy, a portion of the advertising, and other business related costs.
As an automobile salesman, the Dealer provides you work space, a receptionist to answer incoming calls, an email address, business cards, a lot full of product, and, in most stores, a demo vehicle to drive.
Plus the Dealer takes care of advertising, pulling potential customers into the store, as well as maintaining a website to attract internet shoppers.
You simply need to show up, learn the product, and speak with people coming to see your product.
The only real risk for you is that if you are consistently the lowest producer, your chances of being employed diminish each month. So all you need to do, at minimum, is sell more cars than one other salesman. Of course, you won’t make a lot of money.
3. Anyone Can Sell Automobiles
Here’s a headline from the Observer Reporter newspaper, “Blind Man Selling Cars.”
His name was Ed Casmer. He was legally blind and had been selling cars for 35 years.
If Mr. Casmer can overcome that hurdle, what’s holding you back?
There is actually much more to a career in automobile sales that I have not touched on.
Stick with it for a while and you build an inventory of repeat customers. You have people referring buyers to you. And you make a lot of great friends.
Selling cars, being an automobile salesman, at one time might not have been a vocation your mom would have been proud of.
Today, a career selling cars is a profession!
Remember: Nothing happens until someone sells something.
Sales Champions – people like you – Make It Happen!