Email versus social media. Which is better?
Answer – the stats tell the story. 82% of people check their email at least once a day. 37% check their email at least 4 times a day.
Why Is This Important
If you are a regular Joe whose only purpose is to socialize online, then social media is probably best for you to do just that, socialize.
However if you are looking to build you as a brand, promote your product or service, stay in touch with prospects and customers, then email is the better route for you. In fact, it is likely the more effective path you should take. (more…)
Get more sales with video.
If you are in any type of sales, then video is one sales tool that ought to be in your sales toolkit.
It is no longer a matter of ‘should you start using video‘ but ‘why are you not using video? ‘
In the early 1990’s, when I first started following up with video, it was expensive. In fact, many people did not even have the software to play what I sent them.
Today, you can send video email directly from your smartphone.
And, a subscription through a quality video email service provider is about the cost of a coffee a day. (more…)
Video email services are not just about lead conversion or a fancy way to follow up on prospects. Business professionals and sales people, who do not have video email in their sales arsenal, are missing out on opportunity.
Why Use Video Email Services
Research shows there are many reasons to use video email services in a business professionals’ daily activity. In fact, video has applications across the business spectrum. It is not just for salespeople.
Here are six important applications for video email services …
- to humanize and differentiate,
- to save time,
- to communicate more clearly and connect more effectively,
- for lead follow up, nurturing, and conversion,
- for repeat and referral business, and
- for accelerating the sale process.
Is this it?
No. There are many reasons and so many more ways to use video email services. (more…)
Personalized marketing through easy simple video gets results.
When you think “Personalized,” think words and content swapped in by mail merge or variable data.
Think email sends automated based on trigger events.
When you receive an email with your first name in the subject line or in the email body, you think personalized. This tactic results in more email open rates
When you receive an email based explicitly on your past behavior or expressed interests, you see it as personalized. (more…)