Email versus social media. Which is better?
Answer – the stats tell the story. 82% of people check their email at least once a day. 37% check their email at least 4 times a day.
Why Is This Important
If you are a regular Joe whose only purpose is to socialize online, then social media is probably best for you to do just that, socialize.
However if you are looking to build you as a brand, promote your product or service, stay in touch with prospects and customers, then email is the better route for you. In fact, it is likely the more effective path you should take. (more…)